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India Dev CentreA professional corporate website for an IT services company — designed to build credibility, showcase services and expertise, and generate quality business enquiries from target clients.
Achieved first-page Google rankings for key IT outsourcing and software development keywords within 4 months.
Project Highlights
Scalable Architecture
Built for growth — Corporate Website designed to scale
Secure & Compliant
Enterprise-grade security and data protection standards
Measurable ROI
Basic brochure site → Professional lead-generation website
India Delivery
Delivered for a India-based IT Services client
Tech Stack
Last updated:
Industry
IT Services
Sector
IT Company
Region
India
Project Type
Corporate Website
The client is an Indian IT services company offering software development and IT outsourcing to businesses at home and overseas. Like many firms in India's crowded technology services market, it competes against both large established providers and nimble boutique agencies, and winning enterprise accounts depends heavily on first impressions formed online long before any sales call takes place.
Its existing website was a basic brochure that listed services without explaining depth, process or delivery track record. For a company selling expertise, the website is effectively the shop window and the first credibility test, so leadership wanted a professional digital presence that could attract decision-makers searching for software development partners and convert that interest into qualified enquiries.
This project was delivered under a Non-Disclosure Agreement. The client operates in the IT Services sector (IT Company) and is based in India.
The old site failed to communicate what the company actually did well. Service descriptions were generic, there were no case studies demonstrating delivery capability, and the team behind the work was invisible. Prospective enterprise buyers comparing vendors had little reason to shortlist the company over competitors with stronger online storytelling. Sales teams were also forced to explain basics on every call that the website should already have covered.
Technically, the site was not built for discovery. Its page structure, metadata and content did not target the IT outsourcing and software development searches that enterprise buyers in India and abroad actually use, so organic visibility was weak. Enquiry forms were basic, leads were not captured into a CRM, and there was no analytics framework to understand which pages and calls to action were driving genuine business interest.
Basic brochure site
Professional lead-generation website
PapaSiddhi designed and developed a new corporate website using Next.js on the front end, with a PHP backend and MySQL database managing content. The Next.js layer delivers fast, search-friendly pages, while the PHP and MySQL content layer lets the client's marketing team update services, projects and articles without developer involvement. Pages were built mobile-first and optimised for Core Web Vitals, since many decision-makers first encounter vendors on their phones.
The information architecture was rebuilt around how enterprise buyers evaluate vendors: professional service pages with genuine technical depth, a portfolio and case study showcase, and a team expertise and credentials section that puts real people behind the brand. A blog and thought leadership area supports ongoing content marketing, and the whole structure was SEO-optimised around IT outsourcing and software development keywords relevant to the Indian and international market.
Lead generation forms and optimised calls to action were placed throughout the journey and connected to HubSpot CRM, so every enquiry is captured and routed to the sales team. Google Analytics was configured to track conversions and content performance, giving the client a feedback loop for refining both its messaging and its SEO strategy after launch.
Achieved first-page Google rankings for key IT outsourcing and software development keywords within 4 months. Inbound enquiry quality improved significantly, with enterprise clients now representing 60% of new leads.
Transformation Summary
Basic brochure site → Professional lead-generation website
This project was delivered under a Non-Disclosure Agreement (NDA). Specific client details, business data, proprietary workflows, and project credentials remain confidential. Screenshots and live URLs are available upon mutual NDA execution.
Request an NDA to see full detailsIt depended on targeting realistic keywords rather than the most competitive head terms, plus a technically clean build that Google could crawl properly from day one. IT outsourcing keywords are contested, so the win came from service and capability pages built around genuine search intent rather than a homepage chasing one broad term.
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