Digital Marketing Services in Europe

Marketing across the EU means designing for the strictest interpretation rather than the average one, because a campaign that is lawful in one member state can attract enforcement in another. The Digital Services Act restricts advertising targeted using sensitive personal data and prohibits profiling-based advertising to minors, the Digital Markets Act changed how consent flows work on the largest platforms, and the EDPB has set a demanding bar for consent-or-pay models. The European Accessibility Act adds a further layer for consumer-facing digital services. We build EU digital marketing programmes with a single compliant baseline applied across member states, consent management configured to the strictest applicable standard, and measurement that survives the loss of signal that stricter consent inevitably brings.